New Brunswick Oktoberfest

New Brunswick's Annual Oktoberfest returns! A must-attend festival for locals and tourists alike, come enjoy this FREE event. Festive German attire is highly recommended!

Oktoberfest is a fall celebration of music, food, and community held in New Brunswick’s City Center. Enjoy a variety of local and traditional food, craft brews, and German beers.

Bring your friends and family to enjoy an afternoon of music, games, activities, and so much more! Plus, participate in our steinholding competitions as competitors hold a full one-liter beer stein out in front of their bodies with a straight arm, parallel to the ground, and the last person holding with good form is the winner!

Partygoers are encouraged to get into the Oktoberfest spirit by wearing their best dirndl or lederhosen. The fun continues with a music line-up that will keep you entertained all afternoon and feature a combination of music for a broad mix for all age groups, including Traditional German music!

We will be turning on the taps, along George Street, from 12 noon – 7:00 PM and raising our steins, toasting to cold brews with local establishments offering craft and seasonal beers for purchase.

No entry fee. Open to the public, rain or shine, food, and beverages are available for purchase. NO dogs are allowed in the Biergarten. Proper IDs required 21 +. 

Stage Performances

12:00 - 1:00 PM - DJ Brian Bratwurst 
1:00 PM - Who Brought the Dog
3:30 PM - "Nuggets of New Brunswick" featuring Glen Burtnik, Lenny Kaye & Tony Shanahan (read TAPinto's article about the Nuggets here.)
1:00 - 4:30 PM - Authentic Oompah Band (strolling throughout the City Center)

Beer Vendors 

Destination Dogs
Harvest Moon Brewery & Cafe
Tavern on George

Food Vendors

Destination Dogs: Bratwurst Sandwiches, Frankfurters with beer braised kraut & onions, potato salad, pickles, and hand-made chips with horseradish sauce
Fritz's: Pork Schnitzel Sandwich, Portobello Schnitzel Sandwich, Soft Pretzels with Beer Cheese Sauce, Cheesy German Spaetzle, German Chocolate Brownie
Mozzarella Cucina Italiana & Mexican Food: Tacos with chicken pastor quesabirria, and assorted canned soda drinks and bottled water

Vendors

D&D Fine Cigars
Linked With Love Permanent Jewelry
Wynk Seltzer
Puffin Store NJ
Ocean First Bank

Activities

Fall Selfie Station with the St. Pauli Girls 2-5:00 PM
Steinholding Competition (heats)
Pumpkin Decorating (while supplies last)
Stilt Walker 3-6:00 PM
Face Painting 2-5:00 PM
Caricature Artist 1-4:00 PM
Kids Chalk Art
Giant Jenga
Giant Connect Four
Kids Giant Pong Game

**ROAD CLOSURE 8:00 AM - 9:00 PM**

The following roads will be closed during the event: 

George Street between New Street and Bayard Street

Liberty Street

Livingston Avenue between George Street and New Street

MADE POSSIBLE BY: City of New Brunswick and the Urban Enterprise Zone
SPONSORED IN PART BY: Central Jersey Convention & Visitors Bureau and the Middlesex County Regional Chamber of Commerce, Puffin Store NJ, Earth & Ivy, Ocean First Bank, and New Brunswick Parking Authority